Now in its 7th year, the eyeforpharma Sydney 2017 (10-11 October 2017, Sydney) is the definitive meeting point for those who want to determine a new customer-centric model which works for pharma, providers and customers alike. Customer first: a new commercial model for Australian pharma - Achieve loyalty, trust and long-term performance by prioritising and supporting healthcare professionals. A growing appetite for co-creating with customers to design mutual success plan, that develop strong partnership and change transcends traditional attitudes, is permeating deeper into pharma culture. It has, however, yet to reach its root system. Reversing two hundred years of ingrained habits is a mammoth task. Yet, with every facet of the healthcare industry pulling in a customer-first direction, it can be achieved. Booking: https://go.evvnt.com/140623-1 Time: 09:00 to 16:00 Price: Pharma: AUD 2699, Solution Provider: AUD 3099