The 2018 Theme asks the question: How can organizations contribute to the betterment of society through elevating the health and well-being of those who live in it? What role can organizations play in positively affecting the physical, psychological, social, and financial health of individuals, groups, communities, countries, regions, or global society? Organizations are integral to, and have an interdependent relationship with, society. As such, they affect whether societies realize their members’ health (“complete physical, mental and social well-being,” WHO 1946) and overall wellbeing (“being happy, healthy and prosperous,” Merriam-Webster). However, the role of organizations and the responsibility for improving lives is unclear, as is the extent to which their efforts have been successful.