Consumers are driving digital transformation across all sectors and the insurance industry is no exception. In order to retain and gain market share, there is now an urgent push to appeal to the new generation of customers and making the transition from product-push to customer-centricity is essential. Disruptive start-ups are also challenging the traditional insurance model with the promise of customizable policies paired with superior customer interactions. Against this changing landscape, insurance companies can no longer afford to be complacent and must take the critical steps on digitizing their front and back-office operations to stay competitive and relevant.